Principal Product Designer · The Very Group
Twenty years of making complex products feel obvious.
I lead product design for consumer platforms with real regulatory, commercial and technical constraints — retail credit, energy switching, insurance, fintech. Currently building at The Very Group in Liverpool.
Selected work
A few of the problems I’ve shaped.
TH
The Very Group · Principal Product Designer
Rebuilding checkout for a credit-first retailer
View case study MO
Moneysupermarket Group · Head of UX, Energy & Insurance
Growing a £250m switching business inside a regulated market
View case study CU
Cuvva · Product Design Consultant
Simplifying on-demand car insurance to a two-minute quote
View case study“Darren is both a fantastic leader and colleague, exceptionally well-versed in the field of UX & UI.”
— Jason Davidson, Lead UX Researcher
Some of my best work isn’t public yet.
A password-protected area holds case studies I can’t share openly — commercially sensitive detail, work still under NDA, or projects I’d rather discuss in conversation first.
Request access →