Currently at The Very Group, Liverpool

Over twenty years making complex products feel obvious.

I lead product design for consumer platforms with real regulatory, commercial and technical constraints — including fintech, insurtech, retail credit and more.

About me

Beyond the case studies.

I'm Darren — a Liverpool-based product design leader who's spent the last twenty years turning complicated, high-stakes products into things people actually trust and enjoy using. There's more to how I got here and what I care about than fits in a hero banner.

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Darren is both a fantastic leader and colleague, exceptionally well-versed in the field of UX & UI.”

— Jason Davidson, Lead UX Researcher

Some of my best work isn’t public yet.

A password-protected area holds case studies I can’t share openly — commercially sensitive detail, work still under NDA, or projects I’d rather discuss in conversation first.

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